FAQ’s
Welcome to our FAQ section, your go-to resource quick answers related to Pay-Per-Click (PPC) ad campaigns, digital accounts, ad technology, as well as campaign performance and reporting. We've compiled FAQs by category to quickly to address your queries. If you can't find what you're looking for, feel free to send us your question and we may use it in a future post. We're here to help!
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If it’s a strong fit, yes—we evaluate RFPs like any project for agility, timing, and outcomes.
Share 10–30 real-world queries (even obscure ones). We’ll fill gaps and expand coverage during optimization.
Start with ~20 clicks/day based on CPC estimates; scale as QS improves and profitability is confirmed.
Quick access links for Ads, Analytics, Merchant Centers, Tag Manager, etc.—secure, multi-client workflows keep it simple.
A clear plan, in-account visibility post-launch, and cross-platform reporting that explains budget allocation and results.
Yes—every engagement starts with a detailed timeline covering workflows, durations, and milestones.
Provide Admin-level GSC access to track crawl, long-tail queries, and QS signals—provisional access, you retain ownership.
Grant Admin in GA4 so we can link Ads, validate conversions, and analyze paid traffic flow—ownership remains with you.
Your proposal includes a Gantt schedule with start, milestones, and durations—most projects kick off immediately.
New entrants don’t always shake markets—impact depends on budget, QS, and geography. We watch CPC and adjust bids/spend.
Only owners can appeal. Be concise, courteous, and factual; pay any balances and follow platform guidance—we’ll advise clients as needed.
You own accounts and IP—always. We build and manage inside your stack so control never leaves your hands.
Start with who you see in the arena; we’ll validate and widen the net to guide positioning and bids.
You can—but the learning curve and hidden interactions are steep. Often, veteran oversight pays for itself.
You’ll get simple, link-based tasks to connect ads/analytics—fast to complete, with help on standby.
For most accounts, yes. Light ongoing management + automated bidding protects ROI and catches shifts before they hurt.
Yes—with caveats. You’re transferring IP and access, ideally alongside the site it powers—get terms in writing.
Send your Microsoft Ads account number; approve our agency request for safe, provisional access—no financial visibility shared.
Quality beats speed: typical builds run 1–5 weeks depending on type and scale, with parallel “pipelining” when helpful.
Minimal. We handle build, optimization, and reporting—while you retain account ownership and focus on higher-value work.
Typically 2–6 weeks post-launch, after we build a performance baseline and let the algorithm learn.
Share your *.myshopify.com URL; we’ll request Partner access to help with feed and conversion tracking.
Create an Admin user for us; we’ll confirm tracking and request any plugin changes before touching your stack.
Add us in GTM (User Management → Add) so we can implement/maintain conversion tags without dev delays.
Send your CID; approve our MCC request. Safe, provisional access—no sharing passwords or billing data.
From CRO gaps to feed issues and misbidding, we diagnose root causes—and rebuild for durable, scalable performance.
Indirectly. Better landing-page relevance and speed lift QS—and that lowers CPCs and CPAs.
Frequently. We handle time zones and multi-country strategies across markets and platforms.
Yes—book a consult and we’ll align on goals, history, and next steps to scope the best path forward.
Display builds awareness via audiences; search captures intent on SERPs. We deploy each to its strength.
No lock-ins. We earn renewals by results, not clauses—simple terms, flexible relationship.
Email us changes—on the house. We implement or schedule them to preserve tests, data integrity, and momentum.
Unlikely and not very useful—campaigns are symbiotic with your site. We still harden IP and keep secure cloud backups.
Unused prepaid time is refundable; completed work isn’t—like software dev, the product is bespoke and time-based.
Grant Admin access in GMC so we can manage Shopping/PMax feeds, fix mismatches, and keep products serving profitably—ownership stays with you.
Send your top 6–10 direct (and notable indirect) competitors; we’ll expand the field with our tools to map the full PPC landscape.
Give Blastoff Ads provisional GSC access (Admin level) so we can monitor crawl health, surface long-tail queries, and tighten QS-driven optimizations.
