Ad Campaign Deliverables
After onboarding is complete, Blastoff Advertising will provide a project plan timeline that outlines the expected ad campaign deliverables, tasks, and milestones.
During campaign development, we will provide updates on ad campaign deliverables as appropriate. These updates may relate to campaign planning, account setup, campaign structure, tracking review, ad development, audience or keyword work, product feed review, launch preparation, or other items connected to the approved project scope.
Once the campaign is launched, you will have full access to view the campaign account, settings, structure, ads, keywords, audiences, assets, and related campaign components. These campaign components become your intellectual property.
Project Timeline and Campaign Development Updates
Ad campaign deliverables are usually organized around the project timeline. The timeline helps show what work is planned, what milestones are expected, and how the project should move from onboarding into campaign development, launch, and post-launch optimization.
Related project planning topics include project timelines, tracking digital ad project status, and project update intervals.
Campaign Account Access and Ownership
After launch, clients can review the campaign account directly. This includes campaign settings, structure, ads, keywords, audiences, assets, and related components created for the campaign.
Blastoff Advertising believes clients should have access to the campaign work created for them. Related ownership topics include PPC account ownership and whether a PPC campaign can be stolen.
Performance Reports After Launch
After campaign launch, you will receive regular campaign performance reports. For some clients, those reports may also support PPC campaign performance briefings when company leaders, managers, or outside stakeholders need a clearer summary of paid search performance.
Blastoff Advertising uses its own reporting system to organize and summarize campaign performance information. That reporting system is Blastoff Advertising intellectual property, but it is designed to augment and remain consistent with the standard reports available from Google Ads and Microsoft Advertising.
Our reports provide additional metrics and summarize campaign performance information more consistently. When campaigns are running across both Google and Microsoft, the reports also provide a cross-platform view so clients can see the rationale behind ad allocation decisions between the two platforms.
Any significant budget allocation change or campaign recommendation will be explained by referencing the campaign performance reports.
Related Topics
Related topics include campaign performance tracking, interim campaign updates, PPC campaign management, and client dashboards.
