The PPC Hero Conference made its return to San Diego for the second year, bringing together some of the brightest minds in digital advertising. From AI-powered product data strategies to advanced KPIs that go beyond ROAS, the sessions delivered practical insights and forward-thinking approaches for today’s marketers. Some highlights and key takeaways from the event are pending here.
This September, Blastoff Labs™ will become Blastoff Advertising, Inc.™. While our Nevada corporation remains the parent entity, daily operations are moving into a newly formed Texas corporation. But this isn’t just a structural shift—it’s about identity. Since 2015, we’ve grown from a technically focused search ads shop into a full-spectrum digital advertising agency. The new name reflects what drives us today: the craft of persuasion, the art of influence, and the challenge of creating advertising that truly moves people.
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