Blastoff Advertising

About Blastoff Advertising

Steve Bell is an engineer/computer scientist, and serial tech business entrepreneur. He's founded Blastoff Advertising in 2016, and serves as it's Director. "I'm very much involved in all aspects of the day to day hands-on work", he says, "we're setup that way, and that's where the fun is". Armed with an MS/CSEE, Steve began his career designing telecom, datacom systems into digital and analog integrated circuits, earning two U.S. patents along the way. He was deeply involved in the formation of Ethernet, Token Ring, and FDDI networking standards, and served as the Financial Officer of the Gigabit Ethernet Alliance. In 2000, he sold his Wi-Fi startup, the Silicon Valley Networking Lab (SVNL) to HP-Agilent. Leading up to that, during the search engine wars of the 1990s, he became fascinated by how search engines work, and built his first Google Ads campaign in 1998, when Google was still a startup. "I've always been drawn to computers, networks, and mathematics on the technical side of things, as well as marketing and advertising on the business side," Steve says. "Paid search sits right at the intersection of all that." He describes PPC as a never-ending chess match, with rules that are rarely published and constantly changing. "Like golf, you never quite reach the mountaintop," Steve explains. "But if you're cut out for this work, you'll never stop trying to improve--or helping businesses unlock sustainable revenue growth."