How Long Does PPC Campaign Development Usually Take?
How much time it takes to build PPC campaigns depends on the type of campaign, the scale of the account, the condition of any existing campaigns, the number of assets involved, and how much planning is required before launch.
PPC campaign development has some similarities to software development. Some campaigns can technically be built and launched in a few hours or a few days. In most cases, however, that is not the best way to proceed in today’s PPC environment.
Strong PPC campaign performance usually comes from a more methodical development process. Campaign structure, targeting, keywords, audiences, ads, product feeds, tracking, budgets, and reporting all need to be considered before launch. Rushing campaign development can lead to lower performance, avoidable rebuilds, and less efficient use of ad spend.
Typical Time to Build PPC Campaigns
Depending on current workload and project requirements, Blastoff Advertising typically uses the following general time frames for new campaign development:
- Display campaigns: 1 to 2 weeks to design, build out, and launch.
- YouTube campaigns: 1 to 2 weeks to design and launch, based on approximately 2 videos and 6 ad groups.
- Medium-scale search campaigns: 2 to 3 weeks to design, build out, and launch, based on approximately 300 keywords and 20 ad groups.
- Medium-scale Shopping campaigns: 3 to 5 weeks to design, build out, launch, and precision-optimize the product feed, based on approximately 5,000 products.
These are planning ranges, not fixed guarantees. The actual timeline can change based on campaign complexity, account access, tracking requirements, creative needs, product feed condition, approval steps, and the amount of information available during onboarding.
Can Multiple PPC Campaigns Be Built Faster?
The time to build PPC campaigns can sometimes be shortened by pipelining the development of multiple campaigns. If there is more than one campaign, but fewer than five, Blastoff Advertising can often build or rebuild them in parallel while staggering the start date for each campaign.
This approach can make the development process more efficient without forcing every campaign to launch before it is ready. It also gives each campaign enough attention for structure, tracking, targeting, and launch review.
Complex and Enterprise-Scale PPC Accounts
Complex and enterprise-scale accounts require a different planning process. Blastoff Advertising has re-engineered large accounts with hundreds of active campaigns, and those projects need to be carefully reviewed, planned, and scheduled before major rebuild work begins.
For larger accounts, the first step is often to establish a baseline, review the account structure, understand the existing performance patterns, and become familiar with how the account is currently operating. Each large account is different, so the timeline depends on the scale of the work and the level of restructuring needed.
Related Topics
Related questions include whether there is an onboarding checklist, PPC Project Onboarding information, and PPC campaign management.
