What Search Queries Help Customers Find Your Products or Services?
One of the questions we may ask during campaign development is: which search engine queries are people likely to use when looking for your product or service?
This is usually something clients can pull together quickly. Once you send us the search queries that come to mind, Blastoff Advertising will take it from there.
Why Client Input on Search Queries Matters
This exercise helps guard against missing an obscure search query, industry phrase, product term, service description, or buying language that may not be obvious from the outside.
Keyword research tools are useful, but they do not always capture every way customers, prospects, technical buyers, or industry insiders describe what they are looking for. Because you know your business, product, service, and market, your input can help strengthen the search query coverage built into a new campaign.
Your responses do not need to be perfect. In most cases, we will find the core keyword opportunities through research and campaign development anyway. The purpose of this question is to reduce the chance that a valuable but less obvious search path is missed.
What If We Miss Some Search Queries?
Do not be too concerned if you miss something. As a new campaign is launched and optimized, keyword expansion and search term review can help identify additional related searches over time.
Initial client input is useful, but it is not expected to be exhaustive. It simply gives the campaign a stronger starting point.
How Many Search Queries Should We Provide?
Usually, a useful starting list will include 10 to 30 search queries. Sometimes the list may be longer, and occasionally it may be shorter.
If you only know a few search queries, that is fine. Send what you have. Blastoff Advertising will continue the research and build out related keyword opportunities during campaign development and optimization.
Examples of Useful Search Query Input
Useful search query input may include product names, service descriptions, problem-based searches, industry phrases, competitor comparisons, local search terms, technical specifications, buying questions, or terms customers commonly use when describing what they need.
The goal is not to create a finished keyword list. The goal is to share the language that real customers, buyers, or prospects may use so campaign research can begin with better market context.
Related Topics
Related topics include PPC project onboarding, paid search competitors, and PPC campaign management.
