Precision-Engineered PPC Campaigns

In Google’s PMax campaigns, Asset Groups act as containers for ad copy, images, and video, while Listing Groups define which SKUs from your product feed those assets promote. Together, they extend reach beyond Shopping ads, letting you advertise product categories with tailored creative. The key: align strong ad copy and visuals with the right product subsets for maximum impact.

In PMax campaigns, a strong product feed is the foundation of success. With thousands of SKUs and constant variability, precise optimization of titles, descriptions, categories, and product types is essential. Weak feeds stall campaigns—optimized feeds unlock performance.

PPC campaigns don’t just need optimization — they need fault monitoring. From expired payment cards to disapproved ads and feed mismatches, problems can derail performance fast. At Blastoff Ads, we track campaigns in real time, classify faults by severity, and act quickly to keep your ads running smoothly.

Automation is reshaping PPC—but not without controversy. While “AI in PPC” is more hype than reality, machine learning is already driving bid management and campaign performance. This series explores what’s real, what’s not, and how advertisers can harness ML for smarter, more efficient campaigns.

Quality Score sits at the core of Google Ads and Microsoft Advertising, influencing ad rank and cost-per-click. Measured on a scale of 1–10, it reflects ad relevance, CTR, landing page experience, and account consistency. Higher scores mean lower costs and better placement—making QS a key factor in campaign success.

Three years ago, we managed the majority of our campaigns using different types of manual bidding; sometimes “enhanced CPC” bidding.  Automated bidding requires more traffic volume to function at it's peak potential so our campaign architectures have changed.