Blastoff Advertising does not take on projects where clients are expected to manage the internal details of advertising campaigns themselves. Clients are not required to learn how to design PPC campaigns, work inside the account day to day, or spend their time managing the technical details of campaign setup and optimization.
Our relationship with clients is designed to take campaign design, management, and optimization off their plate. This allows clients to focus on the business activities that make better use of their time, experience, and role within the company or organization.
What Is Your Time Investment?
Clients should expect to stay involved at the business and strategy level. That may include providing background information, answering questions, reviewing performance, approving direction when needed, and helping us understand business priorities that affect campaign decisions.
Blastoff Advertising handles the campaign work itself, including account review, campaign structure, optimization, performance monitoring, and ongoing management. The goal is not to add another daily task to the client’s workload. The goal is to manage the advertising work while keeping the client informed and involved where their input is most useful.
What Clients Are Not Expected to Do
Clients are not expected to build PPC campaign structures, write or test ads day to day, monitor keyword, audience, or product feed performance manually, manage bids and budgets, review every technical optimization decision, or work inside the advertising platform on a daily basis.
Account Ownership and Flexibility
Clients retain ownership of their accounts, campaigns, and intellectual property. Blastoff Advertising does not use contractual lock-in as the basis of the relationship, so continuing to work together remains an opt-in business decision.
We communicate regularly about the status and performance of advertising campaigns and make ourselves available to answer questions or review requests as they come up. We also report on campaign performance, including relevant issues, challenges, or changes that may affect results.
The client’s role is to stay connected to the business direction. Blastoff Advertising’s role is to manage the advertising details and keep the campaign work moving in the right direction.
