PPC Account Suspensions: What should we do?

PPC Account Suspensions: What Should We Do?

Fortunately, account suspensions are unlikely when campaigns, billing, product feeds, and landing pages are being actively managed. But if a suspension does happen, the account owner usually has to be directly involved because the ad platform will typically only communicate with the owner of the account.

For that reason, we generally do not take on standalone suspension projects. The best first step is to file a written request for assistance through the help or review link inside your Google Ads or Merchant Center account. Be patient. These reviews can take time, and it is not unusual for a response to take a couple of weeks.

Keep your communication cordial and factual. Briefly explain what happened, include a bullet list summarizing the steps you have taken, and clearly state why you are asking the platform to review and reinstate the account.

The platform will usually ask for the email or account notification that stated the reason for the suspension. If the issue is financial, such as an unpaid balance or billing problem, it usually needs to be resolved before the account can move forward. In most cases, there is very little upside in debating a valid billing issue with the platform. Correct the issue, document what was done, and submit the review request.

Unless the account has been permanently banned, which is less common and usually tied to repeated or serious policy violations, the practical path is to correct the issue and work through the platform’s appeal process.

Ad platforms are highly sensitive to policy, billing, legal, product, and user-safety risks. Sometimes they are right, and sometimes automated systems or manual reviews can flag a legitimate account. Either way, the best response is to stay organized, stay factual, and avoid making the appeal emotional or argumentative.