PPC Campaigns need to have fault monitoring in place because they can run into fault conditions. For example, the credit card on file to pay ad spend may expire. Or a bot may flag an ad and disable it. Shopping products may develop price mismatches. In all of these cases, we catch and resolve the issues quickly because we monitor all campaigns under management. Our campaign monitoring system notifies us in real-time when there is a fault, so we can fix it immediately.

The question is often posed, does SEO impact PPC? As part of the running calculation which sets the quality score for a keyword, a PPC platform spiders the landing page associated with each keyword to assess the relevancy across keyword, ad copy, and landing page content. Therefore landing pages with content relevant to the keyword, and correct on-page SEO optimization will tend to pull higher PPC quality scores. So the answer is yes, SEO does tend to positively impact PPC search campaign performance. But it's an indirect relationship. Do paid ads impact SEO? More frequently you hear the argument that running paid ads in a PPC account - paying the company that owns the search engine - will improve SEO performance. We have seen no evidence to indicate that there is any type of nefarious connection between paid search and organic search. However, things that should be done to improve PPC quality scores, can also improve SEO rankings. So there is an indirect connection. Common Attributes Of High-Quality Landing Pages PPC platforms and their integral organic search engine both utilize spiders to crawl landing pages. The ranking signals used for organic search, and PPC quality score assessment share similar characteristics. PPC platforms assess landing pages using multiple attributes as part of assigning a quality score definition. A PPC platform assesses these attributes quickly by utilizing spider and analytics data: Does the landing page have the keyword? What's the keyword density? Where do the off-site links go and is the content on them relevant? What is the alt tag on images and are they relevant? What is the content internally linked to and are they relevant pages? If we follow the internal links, what do they lead to, and is it relevant? What is the user experience likely to be on this page? Are the engagement metrics strong? Does the page convert? All of these common factors impact how both search engines and PPC platforms assess a web page. Conspiracy Theories About SEO And PPC There are some who enjoy winding together a conspiracy theory while attributing the commercial profit motive to paid ads, as the villain behind the scenes. This doesn't hold up well, as it would be complex and self-defeating to build this type of mechanism into search engine algorithms. Search engines are constantly updated, relying upon thousands of engineers and computer scientists to maintain. The cat would be out of the bag in no time. The bottom line on SEO impacting PPC, and PPC impacting SEO It shouldn't be a surprise that PPC and SEO are synergistic. It's an indirect, versus a direct cause-and-effect relationship.

FAQs - Page 4 of 5 - Blastoff Advertising

Q: How long to a positive PPC ROI?

How long does it take to determine if a PPC campaign will generate a positive PPC ROI? Paid search success is measurable, but the time frame required to reach success varies widely depending upon the type of campaign, the associated website, the level of competition, ad spend, the quality of the campaign -- and other intangibles. We can discuss some ranges to set expectations. New and re-engineered PPC campaigns take a little time to develop a normal serving rhythm; typically a few days to a week. Shopping campaigns can take a little longer. Once a campaign has ramped up to serve its daily budget, data is collected which allows us to begin the course optimization process. Our procedures are different for each type of campaign, but generally this period will run about 4 weeks. Usually, during this period we build adequate conversion data to serve as a baseline to move the campaigns onto automated bidding. Then the campaign enters our fine optimization phase as described elsewhere on this site. How long does it take to know if a paid search success is likely to happen? That depends upon many variables including the nature of the market targeted, type of product, buyer behavior, primarily ad spend, the average cost per click, conversion rate, and cost per conversion / CPA. There are a few campaigns in extremely challenging markets that can take six months or longer to forge into winners. But many campaigns become successful within 2 to 3 weeks. The average is 4 to 6 weeks. Most campaigns reach the point where we're confident they're successful within 6 to 12 weeks, depending upon the market being served.

Q: How long to reach automated bidding?

Automated Bidding We run display campaigns on manual bidding before migrating them onto automated bidding. Automated bidding works better when there is a baseline of campaign metrics to extract bidding signals from. We find that automated bidding machine learning works better if before using it, a baseline of performance metrics exists. The baseline of campaign metrics also allows us to compare manually bidding performance with automated bidding performance. Regardless of the type of bidding, new display campaigns usually take a bit of time to develop a stable serving pattern after launch. Typically this is just a few days, but it varies depending upon the scale of the campaign, and the market targeted. Typically campaigns will be ready to transition to automated bidding within 2 to 6 weeks after launch.

Q: Grant Shopify Partner Access

Request for access for Shopify To gain Shopify partner access to your eCommerce site, we'll issue a request for access from our Shopify Partner dashboard. Before doing so, we'll need to obtain your "native" Shopify address. That's the address that Shopify initially assigned to your site, before it was associated with your domain name. Usually it looks something like "domain name.myshopify.com" or "domain-name.myshopify.com. It's shown in the Admin section when you're logged into Shopify.

Q: How to safely grant access to WordPress

Grant Administrative Access in WordPress Please use the following instructions to grant administrative access in WordPress to Blastoff Ads: Log into Wordpress and access the dashboard Navigate to the "User" section Select "Add New User" Complete user name with: Blastoff Ads Use the email below: Scroll to the bottom and select "Admin" as the type of privileges you are granting Below this is a checkbox to send account information to the new user (This allows users to reset their password and provide more security than setting and account an emailing a password) Be sure and hit "Save" at the very bottom Once Blastoff Ads has access we can log into WordPress to confirm conversion tracking setup, and any other related issues. Blastoff Ads will not open any of your content articles, pages, products or drafts, etc. If there is a need to install any plug-ins to the site we will request permission in advance with you, and/or your site developer.

Q: How to share Google Tag Manager (GTM) Access

Google Tag Manager Blastoff Ads utilizes Google Tag Manager (GTM) access for a number of purposes, including PPC campaign conversion tracking. Google Tag Manager (GTM) simplifies the management of conversion tracking on your site. It eliminates the requirement to involve a web developer when tracking tags are added, removed, or edited on your website -- among many other benefits. To share access to GTM with Blastoff Ads: Log in at tagmanager.google.com , then navigate to Admin > User Management > + (Add User) Add this email address as a user: If you do not presently have a GTM account, we can create one for you and designate you as the owner. We will either install an extension on your WordPress site, or email code (2 GTM tags) to have your web developer install into the area of all pages on your site.

Q: How to Safely Share Google Ads Account Access

Google Ads Account Access Our Google Ads MCC (multi-client) agency account provides a mechanism for sharing Google Ads account access. This allows us to work in your account without having full access to your Google credentials or financial information. It is designed to protect both the Google Advertising customer and the Agency from various mishaps, and as a result, is the method for sharing access that best protects your interests, and account security (more about that in other articles ). To share Google Ads Account access ou'll need to email us your Google Customer ID # (CID). It is a 10-digit, hyphenated number, located in the upper right when you are logged in at Google.com/ads. Here's the format: 123-456-7890 In the screenshot below, the CID and email address have been obscured. However, it shows what to look for in the upper right corner while logged into Google Ads. [caption id="attachment_6290" align="alignnone" width="311"] Google Ads CID number[/caption] Once we've entered your CID# to generate a request, you'll receive an email from Google requesting your consent. It will be sent to the email address associated with your Google Ads account. If you don't or can't receive the email, you can also approve the access request as follows: Log in to the Google Ads account and select "the wrench" (Tools & Settings) along the top of the page in the dark gray bar. In the right column ("Setup"), select "Access and security". Approve the access request.

Q: Do you take on non-US clients?

Non-US Clients? Sure, we frequently take on non-US clients. Blastoff has PPC advertising clients from Western Europe, Australia, Singapore, South America, and the Middle East. We always find a way to handle any time zone challenges. We also have experience with strategies, methods, and tradeoffs for targeting digital advertising accounts and PPC campaigns to multiple countries and continents.

FAQs

How long to a positive PPC ROI?

How long to reach automated bidding?

Grant Shopify Partner Access

How to safely grant access to WordPress

How to share Google Tag Manager (GTM) Access

How to Safely Share Google Ads Account Access

Fault monitoring?

Failed PPC Campaigns: 10 Types Of Mistakes

Does SEO impact PPC?

Do you take on non-US clients?

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