Web Analytics

Why is it important to set conversion values? Without it, you won't know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.

Shopping campaign web analytics helps connect product ad performance with website behavior, product page engagement, conversion tracking, revenue data, Merchant Center status, and crawl issues. When analytics and tracking are configured correctly, Shopping campaigns are easier to measure, troubleshoot, and optimize.

Video campaign web analytics helps connect video ad engagement with website behavior, landing page activity, remarketing signals, and conversions. By linking YouTube, analytics, tag management, Search Console, and tracking tools, advertisers can better understand what video traffic does after the click.

Display traffic often needs a different measurement approach than search traffic. Since visitors may be earlier in the sales funnel, the important question is not only whether they clicked, but whether they stayed engaged, returned later, joined a remarketing audience, or completed a meaningful next step. Better web analytics helps make those post-click patterns visible so display campaigns can be evaluated and optimized with better context.

Conversion value setup helps search campaigns measure the relative business value of different conversion actions. For lead generation campaigns, phone calls, form submissions, consultation requests, and softer inquiries may each need different modeled values based on close rate, revenue potential, and lead quality.

Search campaign web analytics connects paid search traffic with website behavior, landing page engagement, phone calls, form submissions, purchases, and conversion paths. By linking analytics, tag management, Search Console, and tracking tools, advertisers can better understand which keywords and landing pages are producing real results.