Blastoff Advertising

About Blastoff Advertising

Steve Bell is an engineer/computer scientist, and serial tech business entrepreneur. He's founded Blastoff Advertising in 2016, and serves as it's Director. "I'm very much involved in all aspects of the day to day hands-on work", he says, "we're setup that way, and that's where the fun is". Armed with an MS/CSEE, Steve began his career designing telecom, datacom systems into digital and analog integrated circuits, earning two U.S. patents along the way. He was deeply involved in the formation of Ethernet, Token Ring, and FDDI networking standards, and served as the Financial Officer of the Gigabit Ethernet Alliance. In 2000, he sold his Wi-Fi startup, the Silicon Valley Networking Lab (SVNL) to HP-Agilent. Leading up to that, during the search engine wars of the 1990s, he became fascinated by how search engines work, and built his first Google Ads campaign in 1998, when Google was still a startup. "I've always been drawn to computers, networks, and mathematics on the technical side of things, as well as marketing and advertising on the business side," Steve says. "Paid search sits right at the intersection of all that." He describes PPC as a never-ending chess match, with rules that are rarely published and constantly changing. "Like golf, you never quite reach the mountaintop," Steve explains. "But if you're cut out for this work, you'll never stop trying to improve--or helping businesses unlock sustainable revenue growth."

PMax Campaign Launch

During the period immediately after a shopping campaign launch, we're monitoring impressions and CPC's. We're also on the lookout for major issues such as a single product group consuming excessive ad spend.

Conversion tracking is checked for functionality and accuracy. Geo-targeting is monitored for any anomalies, CPC’s are checked for any out of line behavior, and the campaign is scanned for errors or warnings.

This post-launch optimization phase typically lasts 3 to 6 weeks for an average scale shopping ad campaign. A Shopping campaign enters semi-automated "orbit" once it has transitioned onto automated bidding

Target PMax Asset Groups

PMax campaign structure is defined within the campaign on two types of "Groups". Both types of groups are just software objects, or containers that aggregate other objects within a PMax campaign.

PMax Listing Groups: Provide a mechanism to group together similar products within the feed. You can create product groups using various attributes present in the feed. Typically this is used to bid similar products and product variants at the Product Group level.

PMax Asset Groups: Listing Groups are subgroups of similar product SKU's within the product feed. In small campaigns, a listing group could contain all SKUs in the campaign, but usually, it is a subset, and multiple Asset Groups are present.

In PMax the campaign targeting criteria are treated as "suggestions". The suggestions do have an influence, but the automation built into PMax is the ultimate arbiter of where the ads show up. Targeting is automated to deliver ads across all channels available to the platform.

Fault Monitoring?

PPC campaigns don’t just need optimization — they need fault monitoring. From expired payment cards to disapproved ads and feed mismatches, problems can derail performance fast. At Blastoff Ads, we track campaigns in real time, classify faults by severity, and act quickly to keep your ads running smoothly.

Is It Possible To Sell A PPC Account?

First, a ppc campaign cannot be sold as a self-contained asset because it is intellectual property that runs on a ppc platform owned by the platform provider. Ownership of the account is subject to the overarching terms and restrictions you agree to under the platform provider’s terms of service.

Carousel Slide Shows Are Website Conversion Killers

On many sites today you find an animated element on the site that rotates the display of content, images, or blog posts, This is commonly known as a “carousel”. Usually, these images rotate on a loop at various speeds. Carousels gained popularity in 2016 and were a runaway hit with web developers for several years. From a design perspective, carousels do add an attractive element, carousels often have a negative effect on the marketing performance. Extensive web marketing research has revealed that instead of enticing user response, carousels actually detract from the marketing performance of websites.

Does SEO Impact PPC?

While SEO and PPC are separate channels, they are closely related. PPC platforms evaluate landing page relevance—using spiders much like search engines—to help determine Quality Scores. Well-optimized pages with strong SEO often see better PPC performance. However, the connection is indirect.

Exposed Email Addresses Are PPC Killers

While the intent may be good, this is a bad practice. Text email addresses that are exposed to the open internet on a web page are harvested by bots, who may then use them for nefarious purposes like email address spoofing. Bad actors can imitate (phish) your "exposed" email address. It's the email equivalent of leaving your keys in the car for convenience.

About Blastoff Advertising

PMax Campaign Launch

Target PMax Asset Groups

Fault Monitoring?

Is It Possible To Sell A PPC Account?

Carousel Slide Shows Are Website Conversion Killers

Does SEO Impact PPC?

Exposed Email Addresses Are PPC Killers

Hamilton Wallace

Michael Cho

RJ Holder

Our attention to detail guarantees that every aspect of your campaign is optimized for success. Experience the difference that our tailored approach can make for your advertising efforts.

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