Launchpad Blog

Practical insights from the front lines of paid search.

This isn’t theory. It’s what we’re seeing inside live Google and Microsoft Ads accounts — across Search, PMax, Display, Shopping, Discovery, and Video — managing real budgets with real performance pressure.

We write for advertisers who care about efficiency, signal integrity, conversion tracking, bidding strategy, and scalable growth — not vanity metrics.

Most content is created by Steve Bell, an engineer/computer scientist turned modern advertising enthusiast. Steve’s been working hands-on in paid search since the pre-IPO Google AdWords and Bing Ads days, and has led a PPC-focused agency since 2015.

The blog pairs with our YouTube channel, “The Launchpad — Steve Bell on PPC” where we break down complex ad mechanics into clear, actionable decisions.

  • Brighton SEO / Hero PPC Conference 2025 – San Diego

    The PPC Hero Conference made its return to San Diego for the second year, bringing together some of the brightest minds in digital advertising. From AI-powered product data strategies to advanced KPIs that go beyond ROAS, the sessions delivered practical insights and forward-thinking approaches for today’s marketers. Some highlights and key takeaways from the event are pending here.

  • Is It Possible To Sell A PPC Account?

    PPC PlatformsMarch 12, 2026

    First, a ppc campaign cannot be sold as a self-contained asset because it is intellectual property that runs on a ppc platform owned by the platform provider. Ownership of the account is subject to the overarching terms and restrictions you agree to under the platform provider’s terms of service.

  • Shopping Campaign Web Analytics

    Web AnalyticsMarch 12, 2026

    To configure search campaign web analytics, we link the associated Web Analytics accounts with the PPC ads account(s). We also configure an Analytics profile that’s set up to support monitoring and analysis of the paid search campaigns.

    This will include Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Account, and similar Microsoft Advertising Accounts.

    We may likely also request a login to the backend (Administrative access) area of your website.  Typically this is needed when we anticipate installing plugin's such at the GTM plugin, or a call tracking plugin.

PPC Performance: Strategies That Drive Results

Unlock the full potential of your paid campaigns with expert insights focused on performance. From mastering Quality Score and conversion tracking to optimizing funnels and campaign structure, these posts cover the key levers that improve ROI. Explore proven strategies, real-world examples, and tips to make every click count.

PPC Performance

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  • Video Campaign Object Model Ad Group Structure

    Video Campaign Structure

    A secret to display campaign performance, is to create the video campaign structure by factoring targeting methods and ads by pairs, into ad groups.This creates video campaigns built around relevant groups of ads with relevant images and ad copy, resulting in better quality scores.

    The combination of a high-quality targeting, careful ad copy development tailored to the offer, and properly structured ad groups creates a strong underlying foundation for display campaigns.

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Browse by service category to drill into the tactics and strategies that matter most to your campaigns.

Explore Expert Insights on Paid Campaign Strategy & CRO

Dive into our blog for actionable tips and deep dives across key digital advertising services. Whether you’re optimizing Shopping, Search, Display, or PMax campaigns—or improving site performance through CRO—you’ll find insights to boost your ad spend efficiency and conversion rates. View posts by category below and start learning what works and why.

Conversion Rate Optimization

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Website Analytics

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Behind every successful PPC campaign is

strategy, structure, and expertise

Our video library shows what truly goes into building and optimizing high-performance digital ad campaigns. From Smart Shopping struggles to Quality Score mechanics and funnel design, these videos give you a clear look at the work professionals do to get results.

Partner with a specialist who prioritizes your success.

Your business isn’t one-size-fits-all—your digital advertising shouldn’t be either. At Blastoff Ads, we craft tailored PPC strategies designed to meet your unique goals and maximize ROI. With a hands-on approach, precise targeting, and data-driven optimization, we ensure every campaign delivers measurable results.