Sales Funnels
Sales funnels are a conceptual structure that has proven useful to gain insights about customer behavior during the pre-sales process.
A paid search sales funnel shows what happens between the first ad click and the final conversion. Some prospects act quickly, while others compare options, return through remarketing, or need follow-up before making a decision. Understanding the funnel helps advertisers improve landing pages, conversion goals, lead handling, and PPC campaign strategy.
Why is it important to set conversion values? Without it, you won't know the two most important metrics in digital ad campaigns. Steve shows you how to estimate conversion values in this short video.
A sales funnel helps explain how prospects move from first awareness to final conversion. Some buyers act quickly, while others need more information, remarketing, follow-up, or time before making a decision. Understanding the funnel helps advertisers improve campaign strategy, landing pages, lead handling, and conversion paths.
