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Product Feeds

Product Feeds

Product feeds are databases containing relevant information about each SKU (stocking unit) in a product line. One SKU or SKU variant is listed in each record. Within the PPC context, Shopping feeds drive ad content for Shopping and PMax campaigns. But there are many other uses.

Product Feed Optimization

Strong product feed optimization is the foundation of every successful Shopping campaign. From structuring titles and descriptions to refining categories, a precise, well-engineered feed is what separates winning campaigns from those that fail in competitive markets.

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