Brandon M Dhaenens
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Hannah Lodge
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Grozdan Drakovitch
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Elliot Savitz
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Paid Search Sales Funnel Fundamentals
Running paid search ads but not seeing sales? Your funnel may be broken. Learn how leads move, where drop-offs happen, and how to fix leaks with smarter remarketing and faster conversions.
Website Traffic Flow Analysis
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PPC Hero Conference
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Google Seizes Control of Search Ad Copy By Eliminating Extended Text Ads (ETA)
Last year, Google announced that they will shift to the "responsive search ad" format only within search campaigns, by eliminating extended text ads on June 22, 2022. Now that the day has almost arrived, it appears we're seeing a preview of it now.
Search Campaign CRO Feedback
Search campaigns benefit from high-performance landing pages. Conversion rate optimization (CRO) feedback can lead to improved landing page conversion performance. We use Google Analytics 4 (GA4) metrics and Heatmapping analysis to study traffic flows and engagement on your site.
Typical changes we might suggest for search landing pages might include:
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• Changing the placement or flow of content.
• Transforming long "walls" (blocks) of text into bullet lists.
• Simplifying forms to increase the likelihood of conversion.
• Strengthening the central value proposition and features/benefits.
When needed, we'll provide wireframe-level design feedback to guide your developer.
Do You Have The Google Smart Shopping Blues?
Are you feeling the Google Smart Shopping blues? Symptoms include irritability, restlessness, an inability to sleep, and a sickening feeling about what's happening to all your eCommerce ad spend.
