Video campaign targeting works best as an ongoing testing and refinement process. Ads can be configured to appear on selected channels or specific videos, while audience configuration helps determine which viewers are most likely to be a good fit for the campaign.
Placement targeting is a strong way to control where video ads appear, but Campaign Audience Configuration adds another important layer. It helps shape who sees the ads, how different audience groups are evaluated, and which segments may need to be excluded to improve performance.
Using Audience Targeting and Observation Audiences
Depending on the products, market, and campaign goals, Blastoff may include specific audience groups, monitor others through observation settings, and exclude audiences that are less likely to support performance. This can include in-market audiences, interest-based audiences, demographics, income ranges, homeownership signals, and professional interests.
Targeting audiences can help control who is eligible to see an ad, while observation audiences allow campaign performance to be reviewed across different audience groups without fully restricting reach. This makes it possible to collect useful data, identify stronger-performing segments, and apply bid adjustments based on actual campaign behavior.
Improving Campaign Efficiency with Negative Audiences
Audience exclusions can also play an important role in campaign efficiency. Negative audiences help reduce wasted impressions, limit lower-value traffic, and keep more of the campaign budget focused on viewers who are more likely to engage, return, or convert.
When used strategically, exclusions can be just as valuable as the audiences being targeted. By removing poor-fit segments from the campaign, advertisers can better protect budget and improve the overall quality of campaign traffic.
Refining Video Campaign Audiences Over Time
Blastoff uses targeting audiences, observation audiences, audience exclusions, and bid adjustments to refine video campaign performance over time. As campaigns collect more data, these audience profiles can be adjusted to improve reach, relevance, and long-term results.
PTB Content: Campaign Audience Configuration helps video campaigns become more focused by combining audience targeting, observation audiences, exclusions, and bid adjustments. Blastoff uses these audience signals to refine performance over time and help campaigns reach more relevant viewers. Read more related Blastoff Ads Launchpad Blog articles on targeting, audiences, and campaign optimization.
A quick overview of the topics covered in this article.
