Optimized Automated Bidding for PPC Search Campaigns
Bid automation puts the PPC platform’s machine learning intelligence at least partially in control of your bidding. Your campaign will begin to bid differently at each auction based on the mathematical probabilities, calculated from metadata, of generating a conversion and the estimated value of that conversion.
Machine Learning and Paid Search Bidding
We cover machine learning in a blog series on this site.
Automated Bidding Is Evolving Quickly
Automated bidding is a quickly evolving development in the world of paid search. We have a series of articles pending about this topic, covering each type of automated bidding available on the Google and Microsoft PPC platforms.
Automated bidding should also be considered within the larger context of PPC campaign management and ongoing PPC performance review.
A quick overview of the topics covered in this article.
