Launchpad Blog – Steve Bell on PPC
Welcome to The Launchpad channel—a source of little-known information for paid search advertisers, based on years of data and hands-on experience. These posts come from someone who’s actively working in the field of paid advertising — creating, testing, optimizing, using the latest SEM & reporting tools every day — not just talking about the theory at conferences. No one we know of, with this level of real, hands-on SEM experience and workload, would normally have the time to write posts this detailed.
Our goal is to point you in the direction that best maximizes the return on your paid search advertising investment, backed by our analytics-driven, statistically supported experience with paid search. Whether you’re managing Google or Microsoft Shopping, PMax Search, Display/Audience or Video campaigns, the LaunchPad blog’s articles and videos are designed to help you improve performance, reduce wasted ad spend, and scale results.
The majority of the content here is created by Steve Bell, an accomplished Silicon Valley engineer, computer scientist, and business development/marketing expert. Today, having successfully owned and operated a PPC-only agency since 2015, Steve’s a hands-on expert who has utilized Google AdWords and Bing Ads aggressively since their introduction.
This blog serves as a companion to Blasfoff Advertising’s YouTube channel “The Launchpad Channel – Steve Bell on PPC.”
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PPC Performance: Strategies That Drive Results
Unlock the full potential of your paid campaigns with expert insights focused on performance. From mastering Quality Score and conversion tracking to optimizing funnels and campaign structure, these posts cover the key levers that improve ROI. Explore proven strategies, real-world examples, and tips to make every click count.
PPC Performance
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For eCommerce Shopping ad campaigns, conversion tracking setup is important because it allows for calculating the two most important metrics in paid search: return on ad spend, and advertising margin.
More importantly, it provides valuable information back to the automated bidding algorithms, which uses machine learning logic to maximize the performance of the campaign.
When a Shopping campaign sends accurate conversion tracking conversion values back to the automated bidding logic, automated bidding with machine learning can deliver significant performance improvements, and greatly reduce campaign management time.
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Browse by service category to drill into the tactics and strategies that matter most to your campaigns.
Explore Expert Insights on Paid Campaign Strategy & CRO
Dive into our blog for actionable tips and deep dives across key digital advertising services. Whether you’re optimizing Shopping, Search, Display, or PMax campaigns—or improving site performance through CRO—you’ll find insights to boost your ad spend efficiency and conversion rates. View posts by category below and start learning what works and why.
More from Our Blog
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Behind every successful PPC campaign is
strategy, structure, and expertise
Our video library shows what truly goes into building and optimizing high-performance digital ad campaigns. From Smart Shopping struggles to Quality Score mechanics and funnel design, these videos give you a clear look at the work professionals do to get results.
Partner with a specialist who prioritizes your success.
Your business isn’t one-size-fits-all—your digital advertising shouldn’t be either. At Blastoff Ads, we craft tailored PPC strategies designed to meet your unique goals and maximize ROI. With a hands-on approach, precise targeting, and data-driven optimization, we ensure every campaign delivers measurable results.
