Onboarding Your Project

Onboarding Your Project FAQs explain what Blastoff Advertising needs before PPC campaign work begins. This category covers project onboarding, campaign planning, competitor information, search query input, timelines, milestone expectations, access requests, launch preparation, and the information needed to build or review campaigns properly. These articles help clients understand what happens at the beginning of a PPC project and how organized onboarding supports stronger campaign structure, smoother communication, and more efficient project execution.

  • PPC Project Onboarding helps organize the account access, tracking setup, campaign background, and related materials needed before PPC campaign work begins.

  • PPC onboarding checklists help organize the access, materials, tracking details, and account information needed before campaign work begins. Most steps are straightforward and do not require a large client time commitment.

  • Paid search competitors help provide context before PPC research begins. A client’s direct, indirect, and distribution competitors can influence keyword strategy, bidding pressure, ad messaging, and campaign planning.

  • PPC project start dates are outlined in the proposal schedule and depend on onboarding, account access, tracking setup, project scope, and resource availability.

  • Display campaigns typically move to automated bidding 2–6 weeks after launch, once a performance baseline exists and the system has enough useful data to work from.

  • Grant Shopify Partner access by sharing your native myshopify.com address so Blastoff Advertising can send an access request through Shopify Partner tools.

  • Safely grant WordPress access to Blastoff Advertising so conversion tracking and related technical setup can be reviewed without sharing passwords by email.