Product Feeds

Product feeds are databases containing relevant information about each SKU (stocking unit) in a product line. One SKU or SKU variant is listed in each record. Within the PPC context, Shopping feeds drive ad content for Shopping and PMax campaigns. But there are many other uses.

  • Individual PMax SKU Record

    SKU-Level PMax Product Feed Optimization

    SKU-level PMax product feed optimization helps advertisers see what aggregate campaign reporting often hides. By reviewing individual product performance, advertisers can identify high-return SKUs, reduce wasted spend, improve feed quality, and make better decisions about campaign structure and budget allocation.

  • Product Feed Optimization

    Product feed optimization improves the structured data that Shopping and Performance Max campaigns use to understand each SKU. Stronger product titles, descriptions, categories, and product types can improve relevance, support better segmentation, and give automation better inputs to work from.