PPC Campaign Management

Monthly Detail Monthly campaign reporting summarizes the performance of your PPC account in more detail than a dashboard. Variations From Previous Reporting Periods The monthly campaign report shows the ...

PPC campaigns need fault monitoring because problems like expired payment cards, disapproved ads, feed mismatches, tracking failures, and rising CPA can affect performance quickly. Real-time monitoring helps identify and resolve issues before they create larger campaign problems.

Skillfully executed, consistent PPC account performance management will boost the return on your paid search campaigns while lowering risk. The question becomes what degree of management, which varies depending upon the environment the campaign operates in, and the stage of development of the campaign.

Shopping campaigns require more ongoing management for several reasons.  Most eCommerce stores are frequently updating their inventory, competitive products arrive at slightly lower prices, and as a feed changes automated bidding may require recalibration. 

The Shopping platforms are constantly monitoring eCommerce campaigns that utilize their ad platform.  Typically this is done by bots and it frequently results in Merchant Center exceptions, warnings, and errors arriving in the form of unwelcome emails. We monitor Shopping campaigns for these issues and handle them as they arrive. 

Reporting and performance management is a crucial need for eCommerce advertisers. Most of our eCommerce clients receive reports monthly, detailing performance in the period vs previous periods, and highlighting work on ongoing challenges/issues.

Our clients receive video campaign performance management reports as part of our ongoing account management services. These reports help make campaign performance easier to review, showing how video ads are serving, how audiences are engaging, and where adjustments may be needed.

For video campaign performance management, we customize reporting to provide both a high-level summary and individual reporting pages for each campaign. This gives clients a clear account-wide view while still preserving the campaign-level detail needed to evaluate targeting, creative performance, budget use, engagement, and conversion activity.

Most reports are generated monthly and compare the current reporting period against previous periods. This helps identify performance trends, highlight challenges or issues, and guide the next round of campaign optimization.

Blastoff Ads clients receive display campaign performance management reports on a regular basis, as an integral component of our account performance management activities.

For display campaigns we customize our reporting to summarize all search campaigns on one page; provide a rollup report which summarizes performance for all display campaigns, and we provide an individual reporting page for each campaign that goes into more detail.

Reporting is a crucial aspect of managing campaigns for PPC advertisers. Most clients receive reports on a monthly basis, showing performance in the reporting period compared to previous periods, and highlighting ongoing challenges/issues.

PPC Telemetry™ monitors client campaigns in realtime, pulling data from real-time API’s, and can generate alerts when they exceed preset boundaries, conditions, or critical operating limits. There are many benefits to our clients. One example, active alerts speed the optimization of campaigns. Frequently as we walk ads through split-test optimization cycles, new ads are introduced, we’ll calculate the number of clicks on both ads required to provide a statistically significant result. As soon as that alert triggers, we’re able to make a decision on a winning ad and introduce a new one to replace the loser. A second example: automated bidding takes up to 14 days to converge and lock, so we’ll set alerts when campaigns are coming out of learning mode. When ads are disapproved or payment methods fail, we can act on it immediately. There are many other situations where alerts accelerate improvements.

Blastoff Ads reporting monitors many client campaigns and can generate alerts when they exceed preset boundaries, conditions, or critical operating limits. Automated monitoring speeds optimizations of campaigns. For example, when we are walking ads up the “split-testing optimization cycle”, as a new ad is introduced we’ll calculate the number of clicks required to provide a statistically significant result. When that alert triggers, we’re then able to make an immediate decision on a winning ad, and introduce a new ad to replace the lower-performing ad. This allows us to quickly “walk” an ad group up the ad performance curve. Another example is automated bidding in campaigns, which takes up to 14 days to converge and lock in. We set alerts when campaigns to bring our attention back to the campaign when it is in the middle of, then coming out of “learning mode”. Similarly, when faults occur – for example, ads are disapproved or payment methods fail, we are alerted and can act on it immediately. There will be more on the use of alerts in PPC campaign monitoring in other articles across this site [links pending].

We set up search campaign reporting to "roll-up" (summarize) all search campaign metrics on a single-page report, as shown in the diagram.

Reporting is a crucial aspect of managing campaigns for PPC advertisers. Most of our clients receive reports that are generated monthly, detailing performance in the current period vs previous periods, and highlighting work on ongoing challenges/issues.

Rollup pages are accompanied by reporting pages for each individual search campaign. These go into more detail.

Search campaign performance management includes alert monitoring. We're alerted in real-time whenever campaigns run into problems with disapprovals, platform outages, payment issues, and other critical issues.

PPC campaign performance management involves the monitoring, optimization, and reporting of campaign performance. For each client, we reach an understanding regarding the appropriate level of ongoing management that will ...