Blastoff Labs is now Blastoff Advertising. While the name has changed, our focus and approach have not. Since 2016, we’ve specialized in building, managing, and optimizing PPC campaigns with a performance-first mindset. The shift to Blastoff Advertising better reflects what we do today: deliver strategic, results-driven paid media management for businesses that depend on measurable growth.
Steve Bell will attend the Brighton Search Marketing Conference, held in the UK April 30-May 1, 2026. This conference has become the top even for search engine marketing professionals, with the top PPC conference "PPC Hero", now incorporated into the event. It is held every six months, alternating between Brighton, UK (Spring), and the new Convention Center in San Diego, CA (Fall). For Blastoff Advertising, this has become a "must attend" first-class event.
The PPC Hero Conference made its return to San Diego for the second year, bringing together some of the brightest minds in digital advertising. From AI-powered product data strategies to advanced KPIs that go beyond ROAS, the sessions delivered practical insights and forward-thinking approaches for today’s marketers. Some highlights and key takeaways from the event are pending here.
This September, Blastoff Labs® Inc is officially becoming Blastoff Advertising, Inc™. No scandal. No pivot to crypto. No midlife crisis. Just a name that finally matches what we actually do. The Short Version We like advertising. Not “growth hacks.” Not dashboards for the sake of dashboards. Not tech because tech is trendy. Advertising.
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